Have you ever swiped a glass from a bar or restaurant? (Don't worry, we won't tell.) This act is the heart of a new print campaign from Stella Artois, created with DAVID New York. The campaign shows the brand's iconic chalices—thousands of which go missing in bars every year—at home in cupboards, dishwashers, and cabinets, with the message that taking one of Stella's chalices from a bar is "Unacceptable, yet understandable."
Overview
Capability
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Advertising
Team
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DAVID New York